Tips For A Successful Exhibition Display

February 25, 2020

Set Objectives

Objectives are necessary to give direction to the effort, set budget requirements, stimulate sales performance, measure results and establish value. They must be:

  • Measurable in quantity and quality
  • Achievable in a defined period of time
  • Consistent with your company‚Äôs goals, policies and marketing plan

Consider What You Want to Achieve

  • Generate leads
  • Close sales
  • Introduce/test a new product/product features
  • Solicit new distribution channels
  • Gather competitive intelligence
  • Enhance existing customer relationships
  • Demonstrate a technically complex product
  • Enhance corporate image
  • Develop product awareness
  • Penetrate a new market/industry
  • Outshine the competition
  • Perform market research
  • Gain media coverage and exposure
  • Establish staff expertise in the industry
  • Increase market share

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